WEBSITE ISWA-02-02
May-July 2022

A collective initiative to grow
women's financial wellbeing

It Starts With Action is an action-focused, FSC-led campaign supporting Te Ara Ahunga Ora Retirement Commission's National Strategy that aims to make impactful change in growing women's financial confidence and wellbeing. 

Through engaging conversations and tangible actions, our goal is to collectively contribute to a positive shift in the confidence and wellbeing of wāhine around the country.

Join us in taking meaningful action.

Campaign themes

Over the three month campaign period, we'll be focusing on different aspects of financial wellbeing and honing in on key issues impacting women, from investing and retirement to protecting your loved ones and having financial conversations with children and partners. 

2 May - 15 May

Financial wellbeing for women

What does financial wellbeing for women look like? How can we start to grow women's financial confidence in Aotearoa? A conversation is the first step.

Find out more.

2 May - 15 May
16 May - 29 May

How to make your money work smarter

What myths have you been told about money? We're breaking some of them down and explaining why they're wildly untrue. Let's delve into how we can use our skills to make it work for us.

Find out more.

16 May - 29 May
30 May - 12 June

Growing financially resilient kids

It takes a village to raise a child, and it takes the whole whānau to raise financially strong tamariki. This theme is all about getting the family together to make money fun and set your kids up to be financially capable adults.

Find out more.

30 May - 12 June
13 June - 26 June

Protecting what matters

There are some things in life we take for granted; that we don't realise are important until they're gone. This theme is all about considering what matters to you, and how you can ensure it's protected. 

Find out more.

13 June - 26 June
27 June - 10 July

Navigating life's challenges

We'll examine what healthy financial relationships look like, how to talk about money with your partner, and how to navigate some of those sticky situations so you come out the other side.

Find out more.

27 June - 10 July
11 July - 29 July

The gender retirement gap

The final theme of our campaign looks at ways we can narrow that gender retirement gap to ensure men and women retire on an equal playing field.
 
11 July - 29 July
11 July - 29 July

Campaign wrap

On 28 July, we'll be holding an in-person summit event in Auckland to bring together all the themes of this three month campaign. We'll look at what we managed to achieve, the impact we had, and what more needs to be done.
 
Details coming soon.
11 July - 29 July

Campaign news and updates

FSC applauds Nadia Lim and invites Simon Henry to join campaign to grow women’s financial wellbeing
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FSC applauds Nadia Lim and invites Simon Henry to join campaign to grow women’s financial wellbeing

May 12, 2022 1 min read
What's coming up for the It Starts With Action campaign
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What's coming up for the It Starts With Action campaign

May 10, 2022 2 min read
Financial Services Council rallies organisations to grow women’s financial wellbeing
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Financial Services Council rallies organisations to grow women’s financial wellbeing

May 2, 2022 3 min read
Welcome to our Founding Supporters
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Welcome to our Founding Supporters

April 6, 2022 2 min read

How we're tracking

26%

of FSC members are taking action

77

organisations/individuals supporting the cause

84

activities planned

Thanks to our Founding Champions