State of the Sector 2026

Explore the latest insights into the shape and trajectory of New Zealand’s financial services industry.

The State of the Sector report offers a clear snapshot of the KiwiSaver, investment, health insurance, life insurance and financial advice markets - core pillars of New Zealand’s economic wellbeing. With KiwiSaver assets now exceeding $140 billion and insurance and advice services supporting millions of New Zealanders, the sector continues to evolve rapidly in response to shifting consumer expectations, regulatory change and accelerating digital transformation.

This report brings together economic context, industry data and consumer insights to reveal how providers, advisers and insurers are adapting - strengthening trust, transparency and innovation to meet the needs of a diverse and changing population. It also examines global trends and international comparisons, highlighting New Zealand’s unique position and opportunities in a fast‑moving financial landscape.

Read our media release here.

A comprehensive, data‑driven snapshot, this edition charts both the challenges and opportunities shaping the future of financial services in New Zealand.