Financial Advice


The insurance and investment industry strives to provide the best advice and support to New Zealanders. As with most industries, technology is changing the financial services landscape, creating significant change in how insurance and investments are distributed and advice given.

The Financial Services Council has developed the Professional Advice Knowledge Hub which has up-to-date information on the changing regulations for financial advice in New Zealand, including video and audio updates news and other resources.

There are a range of direct distribution channels used by insurance and investment companies for customers to access products, as well as indirect channels via third-party brokers, intermediaries and financial advisers.

In the indirect channel, there is a network of 1,884 Authorised Financial Advisers listed with the Financial Markets Authority (FMA) the industry regulator, and a further 6,920 Registered Financial Advisers in New Zealand, totalling 8804.

These more traditional channels of distribution are being challenged through areas such as the Government work to improve access to financial advice via the Financial Services Legislation Amendment Act (FSLAA), advancing behaviours and customer needs. It is common place for insurance and investments to be accessed digitally in both direct and indirect channels, but there is a need to adapt further into digital processes as technology continues to evolve and deliver more cost-effective services.

Technology is also changing how the sector manages its end-to-end processes and how it uses and shares data. With new start-ups appearing across the world using blockchain, artificial intelligence and other technologies, traditional companies may need to adapt quickly to not only provide more tailored products and services, but also consider how best to develop their distribution and claims processes for the future.

Related Items



The Financial Services Council welcomes the FMA report on remuneration structures in the insurance industry and the important issues it raises in relation to transparency and disclosure.


The FSC submitted a response to the Code Working Group on the Code of Professional Conduct for Financial Advice Services, part of the Financial Services Legislation Amendment Bill.


Read the FSC Navigating Regulation updates for Financial Advisers.

Advice Hub 

Find out more about the new regulations for Financial Advisers, including regular updates, footage from 2019 Adviser Summits held in March and video/audio overviews.

Financial Services Legislation Amendment Act

Read information from the Ministry of Business, Innovation and Enterprise about progress with the act.

About Us

The Financial Services Council is a non-profit member organisation and the voice of the financial services sector in New Zealand. Learn more

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