Strategy & Purpose


The FSC's vision is to grow the financial confidence and wellbeing of New Zealanders and we have three areas of strategic intent:

  • Strong & sustainable consumer outcomes
  • Sustainability of the financial services sector
  • Increasing professionalism and trust of the industry
Our strategy is built on five strategic pillars:
  • Policy
  • Regulation and advocacy
  • Community of professionals
  • Consumer
  • Industry best practice
  • Leadership and insight
View our strategy and vision.


The FSC's purpose is to: 

  • be recognised as an organisation that represents the interests of the New Zealand financial services industry, including to regulators and Government;

  • promote best practice and integrity in the financial services industry, including through the institution of codes of conduct, standards and the publication of guidance for industry participants; 

  • promote the financial services industry for the economic benefit of New Zealand and to enhance the sustainability of the industry, whilst recognising the primacy of the interests of consumers;

  • develop and promote evidence-based policies and practices designed to assist New Zealanders to build and protect their wealth;

  • promote the financial services industry as a medium for investment and protection for consumers;

  • promote, assist and generally advance the interests of members.

About Us

The Financial Services Council is a non-profit member organisation and the voice of the financial services sector in New Zealand. Learn more

Contact Us

+64 (09) 802 1532
[email protected]
Level 17, Commercial Bay Tower
11-19 Customs Street West
Auckland 1010
New Zealand